Greg Schultz
 
December 27, 2017 | Greg Schultz

Chardonnay, LIVE, and Trademark

Looking south at our developing Chardonnay block

Our farm is 60 acres in total. In a warm SW facing site, we currently have 4 acres of vineyard planted with 2 more acres ready for next summer's Merlot, Cabernet Franc, and Cabernet Sauvingon. In a cooler location, we are preparing an additional 2 acres for a 2019 planting of Chardonnay and Pinot noir. On the SW corner of our property, layout of the new site was completed this past summer. The line stakes have been pounded into place for the Chardonnay in a block which is oriented N-S on a 17% north facing slope at an average elevation of 1,550 feet. Due south of the block is a 2,500' hill which casts a long winter shadow resulting in no direct sunlight this time of year. We're hopeful that with the shading of the surrounding hills and the northerly aspect of the site that bud break will be significantly delayed in the spring thereby moderating the vine growth for a long, healthy growing season.


We are thrilled to announce that following a 2-year process including annual third-party audits, our Glory Oaks Vineyard is now LIVE Certified and Salmon-Safe Certified! LIVE is an acronym for Low Input Viticulture and Enology and is based on international sustainability criteria. Its objectives include "To promote viticulture that respects the environment, is economically viable, and sustains the multiple functions of agriculture, namely its social, cultural, and recreational aspects". LIVE promotes ecologically sensible production techniques for the whole farm including riparian areas and wildlife corridors. Salmon-Safe works in partnership with LIVE and "works to keep our urban and agricultural watersheds clean enough for native salmon to spawn and thrive".


 

Schultz Glory Oaks® is our new trademark. For several years, we have been working with local patent attorney Jerry Haynes to trademark our brand. The journey began with our desire to simply trademark "Schultz". Jerry informed us that we can't trademark a last name because everyone has one. We got a little farther down the road with "Schultz Wines" only to find out that there were other, too-similar marks already recorded. So what about Schultz Glory Oaks? It combines our wine and our vineyard. Jerry thought that would work and it did. On October 31, 2017 Registration Number 5,325,805 was granted. If you've had a bottle of our 2016 "Rock" Tempranillo Rosé, you'll see the mark in its first commerical use. We are now working with our graphic artist John Hiemenz to develop a logo and have confirmed that when you Google search Schultz Glory Oaks that you indeed will find us!

HAPPY NEW YEAR!

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